Social Media has become one of the most basic necessities in life. We are definitely a social pro nowadays but still, there are few myths that are not clear.
Myth 1: we can post the same content on all platforms.
Fact: In an effort to save time people generally tend to post the same content on all the platforms however it is not right. Every social media platform is different from a different type of users so only relatable content should be posted. Sometimes we may have some followers on different platforms, so posting the same content everywhere may be boring to them and in this case, you can easily lose your followers.
Not every site is to be used for business. Some times you should engage more with people through your personal account. This way you can know them better and this may also be helpful for your business.
Myth 2: You can post anytime on social media.
Fact: There are different time engagement on each platform. So having a little bit of research and scheduling will help you to increase traffic on your page and this way you can also increase your likes and followers easily.
Also, always keep checking your insights this helps you to figure out the content that people actually like.
For example Morning 9 am to 11 am is the best time to post your content because people generally tend to check their phones when during this time of the day and also evening from 6 pm to 9 pm.
Pro tip: Ask people to share your content as much as possible this way your page can engage in more followers and likes.
Myth 3: Hashtag as much as possible.
Fact: People tend to put more and more hashtag every time they post. Whereas hashtag has become the fundamental purpose of content targeting but always remember to use the relevant and limited hashtag on your post. Use up to 30 hashtags for your post but not all time only when required. According to the research use, more than two hashtags on Twitter and it results in 17% of the drop in engagement.
Myth-busting tip: Try to search the most relevant hashtag and make a common hashtag for every post this may it become easy for people to look for your page.
Myth 4: Quantity over Quality.
Fact: We always think that people will judge the page by the number of followers so what happens is they always pay money and buy fake followers for their page which definitely results in increasing followers but will not lead to anywhere. Always try to have real followers this may take time but will definitely make your page boost after some time and always try to post more relevant content rather than posting which is not required.
Pro tip: Have contest and quiz to know your followers better and make sure they are having fun following your page. Have questions and answer session once a month or go live and interact with your followers.
Myth 5: You need a presence on all platforms.
Fact: Use whichever platform you need, not just make accounts everywhere and get tired of it. Make smart use of it there is no point in wasting your time everywhere if your audience isn’t there.
Always make sure to do proper reservations before joining or creating an account. Thinking you have to be on social media because your boss, friends, and competitors say they should is not a tactic.
Myth 6: Social Media is a passing fad.
Fact: We have been socializing for years, whether it is mouth publicity or a salesman going places to promote. Humans can’t go without communicating with one another, but as for now, it is evolved with technology. Nowadays marketers are getting left behind if they do not get used to the evolving technology.
Pro tip: If it is not possible for you to understand the new trend then keep a social media handler so that they can keep updating and promoting.
Myth 7: Social Media is free.
Fact: True, social media is free so people think let’s do something with it and sign up on all the platforms. But if you treat this as a free platform then you might value it less so always remember if you are investing your time and effort in something then its definitely not free.
Tip: The more you pour your time the more in ROI.
So remember to have a clear image before getting started.
